Whether you’re a small business or a well-established company in your community, marketing is what takes your brand from good to great. Marketing isn’t just a one-and-done type deal; it’s a strategy game that’s specific to each brand.
There are different ways to come up with a marketing strategy that works for your company. Blackwood’s process is tried and true. We may be slightly biased, but the results speak for themselves – and we think you’ll agree with us. So, how does Blackwood go about building a marketing strategy?
We learn from your history.
It’s just like Theodore Roosevelt said: “The more you know about the past, the better prepared you are for the future.” It’s important for us to take a look at what you’ve done marketing-wise in the past. That way, we can see what worked and what didn’t work, and use that information to shape an effective marketing strategy for the future. Even if you’ve never tried social media marketing, your website, email campaigns, and even print marketing are great things for us to look at and learn from.
We keep your goals at the center of your strategy.
While your history is important, we really want to focus on your present and future. We want to keep your goals at the forefront of your strategy so that you can reach those goals quickly and efficiently. Not only do we want you to reach your big aspirations, but we want to acknowledge the baby steps along the way. Effective marketing takes time, so it’s important to celebrate the little victories. We build your marketing strategy in a way that maximizes your budget and gets you the results you’re after, and your goals help us shape the way we get you there.
We do our research to make your strategy its most effective.
Chances are, you’re not the only business out there doing what you’re doing. However, you are the only business doing what you’re doing, how you’re doing it. Your clients and potential customers should know about that! We’ll take a look at your industry and your competitors so we can get an idea of the approach we need to take to put your business at the top. We’ll also keep your target demographic in mind; our research can help us determine the best ways to reach people within that demographic. That way, you’re not only reaching who you want to reach, you’re looking good while you do it. That’s exactly what we want!
We sit down and make a plan to get you the results you want.
Once we’ve learned about your history, goals, and competition, it’s time to outline what we’re going to do to get your business the attention it deserves. We’ll sit down and curate a plan to get your business from flat to thriving. Whether that’s heavily relying on social media or developing a stunning email campaign, we know exactly what to do to get your name out there. Each plan is unique to the brand, so you can rest assured you’re not getting some cookie-cutter strategy that may or may not work. Our targeted plans are proven to get businesses the results they’re after.
Not convinced yet? Check out the work we’ve done for several businesses by clicking the “See Our Work” button on our website. If you’re ready to take the first step in growing your brand, we’re ready to begin that journey with you. Reach out to us here at Blackwood Creative. We’re in the business of building remarkable brands, and we’re ready to help you with yours.