by Blackwood Creative | Sep 3, 2020 | Business, Content Marketing, General, Marketing |
As we’ve mentioned in the past, the world of marketing is chock-full of acronyms. Perhaps two of the most common are B2B and B2C, and because they’re so widely used, it’s important to know what they stand for and how they differ from one another. Let’s look at 3...
by Blackwood Creative | Sep 1, 2020 | General, Podcast |
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Matt Esau from The University of Notre Dame about the impact of perception and positioning in your brand strategy. If...
by Blackwood Creative | Aug 27, 2020 | Business, General, Web Design |
One of the main benefits to having a website for your business is your ability to gain more customers through organic online traffic. But what happens when your website stops doing that for you? It’s probably time to go in and rework some things to make sure you’re...
by Blackwood Creative | Aug 25, 2020 | Content Marketing, General, Social Media |
Shockingly, live streaming has been around longer than you may think – the first live stream occurred in 1993, and it has been evolving ever since! As far as social media goes, live streaming capabilities are a bit newer; Facebook Live came out in 2016, with...
by Blackwood Creative | Aug 20, 2020 | Advertising, General, Social Media |
We talk a lot about Facebook ads and how great of an option they are for expanding the reach of your business. But what about that little “Boost” button you often see hovering over your posts? In a way, boosting Facebook posts is like the Lite version of advertising;...
by Blackwood Creative | Aug 18, 2020 | General, Podcast |
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, had the awesome opportunity to sit down with Macy Troyer, commercial real estate broker with Cressy Commercial Real Estate and...
