We talk a lot about Facebook ads and how great of an option they are for expanding the reach of your business. But what about that little “Boost” button you often see hovering over your posts? In a way, boosting Facebook posts is like the Lite version of advertising; it sorta works sometimes, but it’s more worth it to go ahead and upgrade. So, should you boost your Facebook posts or do something else instead?
What does boosting Facebook posts do?
When you boost a post, you’re essentially putting some money behind one specific post so that it can be shown to a broader audience. Facebook says that it can help you get more people to react, share, and comment on your post; it’s available to anyone with a business page. Its claim to fame is that it’s a hassle-free way of advertising on Facebook without having knowledge of Ads Manager. It’s super accessible, which is fantastic! However, it may not be as beneficial as it promises.
How much reach can you expect to gain?
You see, you can’t really predict the results of boosting Facebook posts. Before you boost a post, should you choose to do so, make sure you’re setting a clear expectation for what you hope to gain. If that’s more clicks, you’ll want to make sure the post is as clear as possible about what you want your audience to do. The same goes for driving sales, calls, and anything else. Boosting posts increases visibility, but the results are almost fully dependent on how clickable your post is.
What’s the best alternative to boosting Facebook posts?
You can get far better, far more specific results by running Facebook Ads. Whether that means you learn the platform yourself or hire us to do it for you (;)), you’re going to have a lot more control over the types of ads you run and the amount of money you spend. Besides, that way, you can put more time into creating targeted ads instead of boosting individual Facebook posts all the time.
If you’re more interested in staying below a certain price to reach a certain amount of people, you can set your budget to only spend a specific amount of money. That way, when you reach that cost, your ad stops running and you don’t have to spend any more until you decide to run another one. Alternatively, if you want to spend a certain amount of money each day, you have the ability to set that preference as well. No matter how you want to allocate your money, Facebook Ads has a solution for you.
In all honesty, you’re better off just utilizing Facebook ads instead of boosting your Facebook posts. We’d be happy to take that off your plate for you, too! If your current marketing strategy isn’t quite cutting it anymore, reach out to our team of experts here at Blackwood Creative. We’ve helped numerous clients generate revenue by using Facebook Ads to drive more traffic to their businesses, and we’d love to help you do the same. We’re in the business of building remarkable brands – yours could be next. Contact us today and let’s make it happen!