One of the main benefits to having a website for your business is your ability to gain more customers through organic online traffic. But what happens when your website stops doing that for you? It’s probably time to go in and rework some things to make sure you’re really maximizing conversions. Here are 6 ways that you can increase website clicks and drive real, valuable traffic to your site.
1. Optimize your website for mobile devices.
Nowadays, the most common device people are using to search is their smartphone – a whopping 60% of searches are coming from mobile devices. Only 5 years ago, that figure was half as big – 34%. As such, it’s so important that you’re meeting your audience where they’re at. Have you ever tried to visit a website on your phone, only to have a weirdly-proportioned, slightly broken version of the site come up? By optimizing your website for mobile device performance, you’ll increase website clicks because your site will actually be functional on mobile devices – an increasingly important feature in today’s world.
2. Drive website clicks with clear calls to action.
Whether you’re looking for people to apply for a job or sign up for an email list, you must let them know what it is you want them to do. You can talk up your product or service all you want, but without a clear call to action, you’re not going to see any results. Add clear CTAs to your web pages – buttons are a great start! Label the button with your desired action and watch the clicks roll in.
3. Provide relevant, valuable website content.
Quality content is more important than a large quantity of content. Make sure you’re actually giving your audience valuable information instead of just contributing to the noise.
4. Don’t shy away from embedding videos in your site.
Videos are one of the most popular types of content online right now – it was the #1 most popular form of online content in 2019. In fact, people are currently spending up to a third of their day consuming video content – talk about a way to drive website clicks! Not only are videos popular, but they’re also a very effective way to convey information to your audience. If you’re not already producing video content, you should absolutely look into it.
5. Track where you most frequently drive website clicks from.
Analytics are your best friend when it comes to any sort of online marketing. One of the most amazing things that has come into the picture is the UTM code – a little snippet you can add to your links in order to track where your website clicks are coming from. For example, if you share a blog on Facebook, you can use a UTM code to see how many people specifically found your website from that post. Then, using that information, you can place more focus on the avenues driving the most clicks!
6. Add a live chat feature to engage directly with your viewers.
Talking to your audience directly is a great way to make an impression and stand out amongst your competition. If you don’t always have time to sit by the computer and answer messages, you could even automate the system! That way, you can engage more directly with your viewers and increase the amount of time they’re spending on your site.
All six of these tips can really pull your website out of a rut. Try these suggestions to bring more visitors to your site now! If your current marketing strategy just isn’t cutting it anymore, you’ve come to the right place. Reach out to our team of experts here at Blackwood Creative. We’re in the business of building remarkable brands – and yours could be next. Contact us today!