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The Psychology of Color in Marketing: Building Brand Emotions

The Psychology of Color in Marketing: Building Brand Emotions

by Blackwood Creative | Sep 14, 2023 | Advertising, Graphic Design, Marketing | 0 comments

Hey there! Today, we’re diving into the captivating world of color psychology and its incredible impact on building brand emotions. At Blackwood Creative, we believe that understanding the magic behind colors can supercharge your campaigns, making them more...
Disrupting Education: The Big Brand Theory

Disrupting Education: The Big Brand Theory

by Blackwood Creative | Jun 29, 2021 | Branding, Business, Content Marketing, General, Graphic Design, Marketing, Podcast, Social Media | 0 comments

Editor’s Note: On this episode of The Big Brand Theory, our host Kyle Johnson spoke with Chris Do, founder of The Futur, about educating your followers, being an early adopter, and the magic of providing value to your brand’s community. | BREAKING THE WHEEL |...
The 4 Aspects of a Great Logo

The 4 Aspects of a Great Logo

by Blackwood Creative | Jun 8, 2021 | Advertising, Branding, Business, General, Graphic Design, Marketing, Printing | 0 comments

What is your brand trying to say? Well, forget about it. Your logo already said it. So, have you taken a second to figure out what your logo is really saying? Your logo is a first impression, a qualification, and a differentiator. A good logo takes your business from...
Transparency: The Solution To All Your Marketing Problems

Transparency: The Solution To All Your Marketing Problems

by Blackwood Creative | May 25, 2021 | Advertising, Branding, Business, Content Marketing, General, Graphic Design, Marketing, Social Media | 0 comments

Transparency in business is not a new concept. It just isn’t. Everyone knows that in any industry, there needs to be transparency so that there can be trust between all parties. That being said, transparency in business can easily be underemphasized during day-to-day...
Real. Clear. Branding. The Big Brand Theory

Real. Clear. Branding. The Big Brand Theory

by Blackwood Creative | May 18, 2021 | Advertising, Branding, Business, Content Marketing, General, Graphic Design, Marketing, Podcast, Social Media, Web Design | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has a podcast called The Big Brand Theory! This episode, our host, Kyle Johnson spoke with Kem Meyer, owner and brand therapist at Kem & Company, about communication and how to use it in the best way possible for your...
Can You Plan Viral Content?

Can You Plan Viral Content?

by Blackwood Creative | Apr 27, 2021 | Branding, Business, Content Marketing, General, Graphic Design, Marketing, Social Media | 0 comments

Viral content is a hot commodity. It seems like every other day there is a new viral video or photo that is circulating around all social media platforms. Amplified throughout the pandemic, viral content can truly be make or break for some businesses. Going viral can...
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  • The Art of Email Marketing: Engage, Convert, and Retain with
  • Bridging the Gap: Hyperlocal Marketing Tactics for Michiana Small Businesses
  • The Psychology of Color in Marketing: Building Brand Emotions
  • The Art of Accurate Marketing Budget Forecasting for Success
  • Why Your Admin Staff Shouldn’t Handle Marketing: A Recipe for Disappointment

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