The concept of “culture” is one of those subjective areas that isn’t easily defined. Understanding how to describe company culture is a challenge, and that culture is something that often evolves over time. For some, the definition relates to the “personality” of the company — is it fun, engaging, professional, open, transparent, or inclusive? For others, company culture examples have more to do with the company’s mission, values, ethics, expectations, and goals.

The company culture at Blackwood Creative is centered around our values. We understand who we are and why we do what we do. Let us formally introduce ourselves – Blackwood Creative – and through doing so, share some insight into creating your own company culture.

Blackwood Creative

Blackwood Creative is a cutting-edge marketing team, carved out to be a strong foundation for companies to further develop their media strategy.  

Blackwood Team Meeting

Here at Blackwood, we are built to take marketing to the next level. We specialize in custom designed websites, social media consulting, and the art of personalized branding. We work together with clients to create the marketing experience they desire for their company. 

Our team is made up of hardworking go-getters trained in their craft. We believe in being an environment where growth can happen and creativity can flourish. We value helping others learn. This is why we have internships readily available for those hungry for an on-the-job experience.

The creatives at Blackwood believe learning is something that continues throughout our entire lifetime. This motivates us to collectively strive to further our skills for the sake of our community of clients. We aim to stay ahead of the game while developing a solid story-telling process for businesses.

Blackwood Values

  • Be humble. Be honest.
  • Be passionate and determined.
  • Communication is key!
  • We value our people.
  • Encourage development and pursue learning.
  • Be adventurous, fun, creative, and open-minded.
  • Build a positive team with a family-minded mentality. 
  • Develop relationships that make a positive difference in the lives of our customers.
  • Deliver premium value to our customers.
  • Uphold the highest standard of integrity in all our actions
  • Work together, across boundaries, to meet the needs of our customers.
  • Exhibit a strong will to win in the marketplace and in every aspect of our business.
  • Deliver on our commitments. 

Blackwood Beginnings

CEO, Kyle Johnson, began his marketing career in 2009. After purchasing a printing company, he branched off on his own and founded Blackwood Creative in 2016. Kyle’s passion is to continue helping companies develop their marketing in a variety of mediums. His aim –  to create stunning designs that leap off the page and create real results.

 Blackwood Meaning

The Blackwood name is distinguished. The name is in the family line of Kyle’s wife. As in any tradition, it is honorable to carry on the family name.

Blackwood is also a unique type of wood known for it’s strong presence in nature. The meaning behind the word Blackwood captures a sense of strength, uniqueness, and creativity – all qualities found in the very nature of our Creator – both figuratively and characteristically. Simply put, we were created to create. Here at Blackwood, we embrace that truth and strive for a culture that emulates both our Creator and our Blackwood name. 

Create Your Culture

Creating organizational culture matters in the workplace. A positive company culture alongside solid values motivates a sense of loyalty among both employees and customers.

How do you define your organization’s company culture? Is it the same way your employees and clients describe it? Build a community within your organization that people want to be a part of. Create a culture that is the foundation of your community.

3 Keys to Mastering Social Media for your Business

3 Keys to Mastering Social Media for your Business

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