Facebook continues to be one of the front runners when it comes to social media advertising. Because of its extensive business features, you’re able to increase your business’s reach and engage more potential clients. Facebook lead ads can completely change the way you advertise your business, and it can expedite your growth. If you haven’t already created lead ads, it’s time to take that step. Here’s why.
What are Facebook lead ads?
Essentially, Facebook lead ads are promoted forms and surveys. Through this type of advertisement, you are able to gather contact information directly from your audience. The most common forms of lead ads include newsletter signups, mailing lists, and sweepstakes entries. Lead ads can be created easily from your Facebook Business account. For more detailed instructions, visit Facebook’s tutorial here.
While Facebook has optimized lead ads for the mobile app, they are still compatible on desktop. However, it has been shown that it takes users longer to complete a form on a computer as opposed to their phones. For this reason, it may be more beneficial to target these ads to demographics who are more likely to use the mobile app; more people will likely complete your form if they know it’ll be quick.
How do these ads increase your business’s reach?
When someone enters their information into the form, the business who sponsored the post is able to see that information. You’re able to download these contacts directly from the site, and continue to send emails to hopefully retain that person’s business.
Following up on these leads is crucial to growing your business. Receiving a personal invitation from a company to do business with them speaks volumes to the culture of your workplace. Although it’s through a screen, that personal interaction can be the difference between a client choosing your business or your competition.
How can you make these ads effective in reaching more clients?
When it comes to making your Facebook lead ads successful, there are three main things to keep in mind to draw the attention of your audience and increase your engagement.
1. Keep it straightforward and simple.
In your lead ads, choose just a few questions to include in the form. By having a brief questionnaire, your audience will be more likely to actually finish the survey instead of exiting halfway through. Basically, keep your questions on a need-to-know basis, and save the more open-ended questions for your follow-up.
2. Make it high quality.
We know we’re starting to sound like a broken record, but quality is key! A sharp, eye-catching photo will grab the attention of your audience and drive more ad clicks. A grainy photo will turn people away, and that’s the last thing you want.
3. Offer a reward.
This doesn’t mean that everyone who fills our your form will get an all-expenses-paid trip to the Bahamas. A reward could be as simple as an online pamphlet with tips and tricks from your business or as extravagant as an entry to win a trip on a cruise. Incentives drive business, and lead ads are no exception.
Ready to utilize more of Facebook’s business tools? Go ahead and create your lead ad today. If you’re unsure about the benefits, contact us here at Blackwood. Not only will we answer your questions, we’ll also gladly work with you to advertise your business through social media.