Whether you’re just starting your business or simply vamping up your marketing strategy, you may find yourself in a bit of a pickle. Perhaps you have ideas for how you want to market your business, but no idea how to use Facebook Ads; you are faced with the decision to hire freelancers for individual tasks or let a marketing agency work with you to set up shop. Why should you consider either option, and is one better than the other? Here are three benefits to hiring freelancers and three benefits to hiring a marketing agency to help you determine what’s right for your business.
Three Benefits to Hiring Freelancers
Hiring freelancers can be more cost-effective; you only pay for what you get done.
In most cases, freelancers have two or three specific tasks they perform for clients. They each have their own pricing structure and packages, but for the most part, you’ll know exactly what you’re getting when you hire a freelancer. This also comes in handy for budgeting, as you know exactly what price you’re paying for each service.
Freelancers often only do specialized gigs, so they’re really good at what they do.
The majority of freelancers are capitalizing off of their existing skills, and for good reason – they’re good at what they’re doing! With that being said, understand that they’re going to price their services based on their experience, and since they make their own schedules, you are going to be waiting for them on their terms (in a lot of cases). Regardless, you can be confident you’re getting a high-quality service when you work with high rated freelancers.
Thanks to a variety of platforms, it’s easier than ever to find freelancers with super quick turnaround times.
There are a ton of great websites that connect businesses with freelancers. Fiverr, Upwork, and Freelancer.com are a few of the most recognizable names, but particularly thanks to so many people working from home or out of work due to COVID-19, freelance websites are popping up all over the place. You can find amazing professionals who are ready to take on your projects!
Three Benefits to Hiring a Marketing Agency
You get an entire team of experts dedicating their time to growing your brand.
One of the wonderful things about hiring an agency is that you get a whole team of professional marketers hyping up your business. Because they know their stuff so well, they’re a humongous asset in making sure your strategy is as efficient as possible for your budget. The beauty is that making your business look good is literally the agency’s job – so they’re gonna do it right!
Agencies have access to resources and software that hiring freelancers just can’t get you.
Businesses definitely get the upper hand when it comes to software; because agencies are specialized businesses, there are certain software platforms designed specifically for us to grow your business most effectively. Since these tools are not always available to the general public, freelancers most likely would not be able to access them. Thus, going with an agency gets you access to exclusive growth tools designed for your business specifically.
Hiring an agency is a great long-term investment into the future of your company.
Digital growth doesn’t happen overnight, regardless of how quick most things are on the internet. Sometimes, growth takes months; it;s all about patience and focusing on the long-term benefits. Investing in a partnership with a marketing agency is fantastic for any business. Not only are they extremely helpful when it comes to brainstorming new ways to advertise the business; they are also dedicated to growing your business’s reach continually over a long period of time. It’s all about patience, and it can put your mind at ease to go through it alongside the pros.
If you’re ready to invest in your company and revamp your digital marketing strategy, you’ve come to the right place. Reach out to our team of experts here at Blackwood Creative. We’re in the business of building remarkable brands, and yours could be next. Contact us today!