It’s no secret that COVID-19, or the novel coronavirus, has the United States in a tailspin with closures, quarantines, and uncertainty. Because so much is still unknown, it has many people panicking and resorting to drastic measures to keep safe from the virus. As a result. Many businesses may find themselves affected by the changed routines of their audiences. How can you maintain the success of your business in the face of a pandemic?
First of all, what is a pandemic?
A pandemic is a global outbreak of a disease. Usually, they begin by being classified as epidemics, which are defined as the rapid spread of a disease in a regional area. COVID-19 began as an epidemic in China, but due to its spread across the globe, it was classified as a pandemic on March 12, 2020 by the World Health Organization.
How might you see the effects of COVID-19 on your business?
The Center for Disease Control (CDC) has recommended that anyone who can stay home should stay home. Because of this, if your business relies on foot traffic, you could be seeing significantly less during the days to come. However, this doesn’t have to stop you in your tracks. Now would be a great time to advertise existing online services or create new solutions for your customers. If you need help transferring your business online, reach out to us here at Blackwood Creative! We’d love to help you find solutions to continue reaching out to your client base during this difficult time.
If your business already has a significant online presence or is mostly based online, you still may see changes in your business flow. Because more people are staying home, their daily routines are changing – which includes their online activity. Now would be a great time to ramp up your digital marketing efforts! Run more ads on more platforms, emphasize situations in which they could use your services during this time, and really pay attention to your analytics to determine where and when to advertise. Most of all, be sensitive to your audience. They’re being affected by this situation just as much as you are, and it’s always better to work together.
How can you best serve your clients during a pandemic?
The best way to serve your clients is always to listen, especially during this stressful time. Pay special attention to what your clients need right now, and do your best to accommodate. Reach out and let your audience know that you’re there for them when times get tough. They’ll thank you for it.
Our team at Blackwood is here for you during the COVID-19 pandemic. We know how hard it is – we’re living it, too. We’re in the business of building remarkable brands, and we’re here to help you with whatever you need. Reach out to us today – let’s work through this together.