With so many social media platforms being used and talked about on a daily basis, Pinterest may not be the first one that comes to mind. Often associated with crafty moms, this app isn’t typically viewed as one to include in your social media marketing plans. However, many businesses have actually turned to Pinterest to reach new clients. Is Pinterest good for business, and could it be good for you?
What is Pinterest?
According to the platform’s website, “Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.” In other words, it’s a collection of photos. These photos contain links to recipes, instructions for DIY projects, technological gadgets, makeup items, and basically everything under the sun.
These photoss are referred to as “pins.” Users create virtual bulletin boards which store pins they’re interested in. The amount of boards you can create is virtually unlimited, and there’s an endless supply of things to save to those boards. Pinterest is great to pass the time or save projects to complete later, and it’s a really beneficial app to those who use it.
What is the main demographic on this platform?
For the most part, Pinterest is used by women; many of the “pins” are marketed and designed for women. In fact, 84% of users are female, and they are 4 times more likely than men to use the app; according to statistics, most Pinterest users are middle-aged. However, because of the many different categories, there are plenty of opportunities to reach other groups of people. Millennial use of Pinterest has skyrocketed over the last several years, so this platform could be a useful way to reach younger audiences as well.
How can Pinterest be used for business?
As with most other social media platforms, there is an option to run ads on Pinterest. In order to create an ad, you must first create a pin – and this is where the creativity comes in. Categories on Pinterest range anywhere from fashion to art to quotes. This gives you all the creative freedom in the world! If you’re a boutique, post pins of the clothes you sell; if you’re a marketing agency, post quotes or advice from your blog posts or website. The options are truly endless if you choose to take them!
How do you know if Pinterest is right for your business?
Ultimately, the only way to decide if Pinterest is a good move for your business is to try it out. However, the main things to consider with any social media platform are your target demographic, goals, and ways you plan to use it. If you think that creating ads on Pinterest will bring in the results you want, then absolutely try it out! There’s no shame in experimenting, and it has the potential to turn out great.
If you’re struggling to navigate the world of social media for your business, don’t worry. You’ve come to the right place! Reach out to us here at Blackwood Creative. We’re the experts at growing businesses through social media and content creation – let’s work together and create something beautiful.