You want your brand to look good. Of course you do, who doesn’t? The best way to represent your brand is through your marketing materials, and there are tons of ways to do it. Whether you’re marketing through print, apparel, or social media, we’ve got you covered.
1. Print Marketing.
When it comes to printed materials, you have a lot of options. Business cards, rack cards, brochures, banners, billboards…the list could go on forever. While there are standards for the way each of these materials can be made, you have the final say over what you’re using to promote your brand. You don’t have to know it all, but we can help you with some of the basics.
It would probably surprise you to know how many different types of paper exist – it seems like such a basic thing. However, the two most important things to keep in mind with paper are the weight and texture. The easiest way to think of paper weight is that the heavier the paper, the more difficult it is to fold. Heavier paper is great for business cards, and lighter-weight paper is great for brochures, posters, and rack cards. Additionally, the two most common paper textures are glossy and matte; glossy finishes work best with brochures and some posters, whereas matte is typically the go-to finish for most paper materials.
Banners and billboards typically have more standards, and if those types of advertising interest you, definitely contact our sister company, Zipp Printing! They’ll be able to give you the full rundown of the details behind larger-scale advertising.
2. Apparel Marketing.
Another fantastic way to market your business is through apparel. Whether you choose hats, shirts, pens, or even fanny packs, the most important thing to remember in your designs is brand consistency. Your decisions will affect how your company looks, so it’s important to make sure you’re looking good.
The most common way to market through apparel is by having your logo on your products. This is awesome. You can even play around with the style and colors of your logo – pick one from your brand guide! The colors of your apparel matter, too. It’s usually best to stick as closely as possible to your brand colors; black, white, and grey are pretty standard, but if your company uses a bright blue, use that as the main color on your apparel! It can be tricky to find your exact color, but as long as you’re matching it as closely as possible, you’re good to go.
3. Social Media.
Finally, if your brand isn’t on social media, what are you doing? In such a highly digital world, if your business doesn’t have a social media presence, you should. Not only will it help you represent your brand well, but you can also advertise your company apparel or printed products.
Social media is also a great way to maintain consistency with your brand. By sticking to your company’s colors, culture, and overall mission, your clients will feel connected and included in all your brand has to offer.
Are you ready to begin marketing your brand with some dope products? Here at Blackwood and Zipp, we always go out of our way to make sure your brand is looking good both online and offline.