With so many social media platforms being used and talked about on a daily basis, Pinterest may not be the first one that comes to mind. Often associated with crafty moms, this app isn’t typically viewed as one to include in your social media marketing plans. However, many businesses have actually turned to Pinterest to reach new clients. Here are three reasons why you shouldn’t overlook Pinterest when trying to market your business.
What is Pinterest?
According to the platform’s website, “Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.” In other words, it’s essentially a collection of photos. Each one is linked to recipes, videos, instructions for DIY projects, technological gadgets, makeup items, and basically everything under the sun!
Each photo is referred to as a “pin,” and users can create virtual bulletin boards which store pins they’re interested in. The amount of boards you can create is virtually unlimited, and there’s an endless supply of things to save to those boards. Pinterest can be used to pass the time or save projects to complete later, and it’s a really beneficial app to those who use it.
1. You can reach a whole different demographic with this app.
For the most part, Pinterest is used by women; many of the “pins” are marketed and designed for women. In fact, 84% of users are female, and they are 4 times more likely than men to use the app. Additionally, most of the users are middle-aged. However, because of the many different categories, there are plenty of opportunities to reach other groups of people.
Millennial use of Pinterest has skyrocketed over the last several years, so this platform is becoming a useful way to reach younger audiences as well. The more people share your pin, the more people see it; it’s a great way to get your brand seen by as many people as possible; that is, as long as you can catch your viewers’ eyes more than the pins surrounding yours!
2. Pinterest offers tons of opportunities to try different types of content.
Because Pinterest is used so much for inspiration, it’s important to both stand out amongst other noise as well as compel people to learn more about what you’re saying. There are so many different types of content you could try on Pinterest, including videos, infographics, product photos, and many more. There’s a good chance your business isn’t creating every type of content that exists; why not take this social media platform as an excuse to test out a new type of content marketing?
3. There are specific ads you can run on the platform to expand your reach.
As with most other social media platforms, there is an option to run ads on Pinterest. In order to create an ad, you must first create a pin – and this is where the creativity comes in. Categories on Pinterest range anywhere from fashion to art to quotes. This gives you all the creative freedom in the world! If you’re a boutique, post pins of the clothes you sell; if you’re a marketing agency, post quotes or advice from your blog posts or website. The options are truly endless if you choose to take them!
Ultimately, the only way to decide if Pinterest is a good move for your business is to try it out. However, the main things to consider with any social media platform are your target demographic, goals, and ways you plan to use it. If you think that creating ads on Pinterest will bring in the results you want, then absolutely try it out! There’s no shame in experimenting, and it has the potential to turn out great.
If your current marketing strategy isn’t quite cutting it anymore, don’t worry – you’ve come to the right place. Reach out to our team of experts here at Blackwood Creative. We’re in the business of building remarkable brands – and yours could be next. Contact us today!