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B2B Marketing & Brand Equity: The Big Brand Theory

B2B Marketing & Brand Equity: The Big Brand Theory

by Blackwood Creative | Dec 8, 2020 | General, Podcast | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Zachary Conover, a Digital Marketing Specialist at Life Safety Services. The pair discuss the long game that is B2B...
Your Business’s Tone On Social Media

Your Business’s Tone On Social Media

by Blackwood Creative | Dec 3, 2020 | Business, Content Marketing, General, Marketing, Social Media | 0 comments

It’s no secret that deciphering the tone of written words can be difficult. How many times have we all misinterpreted someone’s text message? Social media copy works the same way. It can be really difficult to determine what some brands are saying if they aren’t being...
Marketing in Higher Education: The Big Brand Theory

Marketing in Higher Education: The Big Brand Theory

by Blackwood Creative | Nov 24, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Terry Linhart, the Executive Director of Extension Studies at Bethel University, about the long game of building business...
10 Website Metrics You Must Be Measuring

10 Website Metrics You Must Be Measuring

by Blackwood Creative | Nov 19, 2020 | Business, General, Marketing, Web Design | 0 comments

When you’re looking at reports of the traffic you’ve seen on your website during the last period of time, it’s important that you know what you’re looking at! Each different number is an incredibly valuable metric and insight into your audience. Every little bit of...
Copywriting, Blogs, & The Power of Words: The Big Brand Theory

Copywriting, Blogs, & The Power of Words: The Big Brand Theory

by Blackwood Creative | Nov 10, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Dan Marzullo, founder and CEO of Marzullo & Associates, a content agency in Colorado Springs, CO, as well as one of...
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Blackwood Creative | Branding and Content Marketing for Businesses