by Blackwood Creative | Sep 22, 2020 | Business, General |
In the business world, it’s relatively common to hear conversations come up surrounding “company culture.” Often, it’s a factor that can make or break a prospective employee’s decision to accept a job offer – so it’s majorly important. What is company culture,...
by Blackwood Creative | Sep 17, 2020 | Business, Content Marketing, General, Marketing, Social Media, Web Design |
On social media, your audience can make or break you. One of the most surefire ways to grow your business is to know what your audience likes to see! But how do you even figure it out? If only there was a way to just ask them what they want. Lucky for us, there’s sort...
by Blackwood Creative | Sep 10, 2020 | Business, General, Marketing |
Whether you’re just starting your business or simply vamping up your marketing strategy, you may find yourself in a bit of a pickle. Perhaps you have ideas for how you want to market your business, but no idea how to use Facebook Ads; you are faced with the decision...
by Blackwood Creative | Sep 3, 2020 | Business, Content Marketing, General, Marketing |
As we’ve mentioned in the past, the world of marketing is chock-full of acronyms. Perhaps two of the most common are B2B and B2C, and because they’re so widely used, it’s important to know what they stand for and how they differ from one another. Let’s look at 3...
by Blackwood Creative | Sep 1, 2020 | General, Podcast |
Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Matt Esau from The University of Notre Dame about the impact of perception and positioning in your brand strategy. If...
