


Why You Should Kill Your Newsletter and Build a Lead Magnet
If you’re like most marketers, you’re always looking for new ways to generate leads and build out your email lists. One of the most common methods for doing this is through newsletters. But what if I told you that there’s a better way? Enter lead...
Facebook is the Walmart of Social Media
Facebook originated in 2004 with college students being their main audience, but it quickly grew by encompassing a wide range of demographics that we see today. With over 1.4 billion users, Facebook has quickly grown as one of the world’s leading social media platforms.

What is Pillar Content and Why Is It So Important?
Pillar content refers to the type of content you’re posting on a routine basis. It’s an integral part of your marketing strategy because it allows you to connect with more people. When consumers know that you post specific content at certain times on...