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Which is More Important? Copywriting or Media?

Which is More Important? Copywriting or Media?

by Blackwood Creative | Sep 15, 2022 | General | 0 comments

In the world of advertising, there are a lot of options to choose from when it comes to promoting your product or service. You can use print ads, radio spots, television commercials, or even online ads. So, which is the best option for your business? copywriting or...
Your Business’s Tone On Social Media

Your Business’s Tone On Social Media

by Blackwood Creative | Dec 3, 2020 | Business, Content Marketing, General, Marketing, Social Media | 0 comments

It’s no secret that deciphering the tone of written words can be difficult. How many times have we all misinterpreted someone’s text message? Social media copy works the same way. It can be really difficult to determine what some brands are saying if they aren’t being...
Copywriting, Blogs, & The Power of Words: The Big Brand Theory

Copywriting, Blogs, & The Power of Words: The Big Brand Theory

by Blackwood Creative | Nov 10, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Dan Marzullo, founder and CEO of Marzullo & Associates, a content agency in Colorado Springs, CO, as well as one of...
Why Blog Formatting Is So Important

Why Blog Formatting Is So Important

by Blackwood Creative | Sep 24, 2020 | Business, Content Marketing, General | 0 comments

As you read more and more blogs, you’ll probably start to notice patterns in formatting. Not only have certain formatting practices become the standard because it’s easier for anyone to read, but blog formatting actually plays a very important role in your SEO...
Watch Your Tone: What Is Your Copy Really Saying?

Watch Your Tone: What Is Your Copy Really Saying?

by Blackwood Creative | May 28, 2020 | Branding, Content Marketing, General, Marketing, Social Media | 0 comments

When you’re talking face-to-face with someone, your tone can tell them a lot about what you’re really saying; there are certain audible cues that help people understand how something is being said and what the speaker really means. However, when you’re reading words,...
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