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Who Are Micro-Influencers & What Do They Do?

Who Are Micro-Influencers & What Do They Do?

by Blackwood Creative | Jan 12, 2021 | Content Marketing, General, Marketing, Social Media | 0 comments

In the world of social media, influencers (and people who call themselves influencers) are everywhere. Typically, influencers are regarded in a similar way to celebrities: they show up at events, are sponsored by brands, and live luxurious lives. However, there is a...
Sales Strategy Going Into 2021: The Big Brand Theory

Sales Strategy Going Into 2021: The Big Brand Theory

by Blackwood Creative | Dec 23, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! To round out 2020, our host, Ryan Zerfas, spoke with Blackwood’s CEO, Kyle Johnson, about what lies ahead for sales in 2021. A lot has changed over the last 365 days,...
B2B Marketing & Brand Equity: The Big Brand Theory

B2B Marketing & Brand Equity: The Big Brand Theory

by Blackwood Creative | Dec 8, 2020 | General, Podcast | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Zachary Conover, a Digital Marketing Specialist at Life Safety Services. The pair discuss the long game that is B2B...
Video Marketing For Your Brand: The Big Brand Theory

Video Marketing For Your Brand: The Big Brand Theory

by Blackwood Creative | Oct 27, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Zac Nelson, who currently works for Transpo, but has been doing video work since the early days of YouTube. If you’d...
Emojis: Their Impact On Engagement & Marketing Strategy

Emojis: Their Impact On Engagement & Marketing Strategy

by Blackwood Creative | Oct 20, 2020 | Content Marketing, General, Marketing, Social Media | 0 comments

Emojis are the most entertaining way to let people know how you’re feeling. Since iPhones began supporting them in late 2008, emojis have become a staple in most forms of online communication. They’ve even begun infiltrating the captions and descriptions of social...
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