


Consistency Doesn’t Mean Posting Every Day
Consistency doesn’t mean posting every day. One of the most common pieces of advice you’ll hear when it comes to social media is to be consistent with your posting. And while there’s no doubt that consistency is important, it doesn’t mean that...
Facebook is the Walmart of Social Media
Facebook originated in 2004 with college students being their main audience, but it quickly grew by encompassing a wide range of demographics that we see today. With over 1.4 billion users, Facebook has quickly grown as one of the world’s leading social media platforms.

Humble Beginnings: Know When to Drop Things That Aren’t Performing
When you first get involved in running a business, it’s common to start coming up with different strategies that you’re going to use at other times. These strategies may include advertising, website development, content creation, and more. While you may come up...