Because of its reputation as a place for political information and memes, Twitter may be one of the last social media platforms you think about incorporating into your business. However, with its business tools, Twitter can actually be really beneficial for building your brand. Ready to find out how? Don’t worry – we’ll use more than 280 characters here.
What is Twitter?
Twitter is a social media platform that allows users to “tweet” short messages to their followers. Restricted to 140 characters originally (280 as of 2017), these tweets contain anything from political opinions to memes. The platform contains a trending page of currently popular topics and tweets about them; it also offers snippets of news stories with their corresponding tweets.
Why is Twitter important?
From a business standpoint, Twitter is great for PR teams to connect with users to grow their brand. Many companies use humor to increase their reach, and as a result, their brands are viewed very positively. For example, Denny’s has a hilarious Twitter profile, reaching 517k followers with their comedic tweets. Other businesses like Wendy’s and KFC frequently tweet gifs or funny photos advertising their products, and they reach millions of consumers with their tweets. (Funny side note: the only people KFC follows on Twitter are five members of the Spice Girls and six people named Herb. They’re intentionally advertising their blend of eleven herbs and spices to those who look for it. So clever, so funny.)
Additionally, Twitter has implemented several business tools specifically for growing brands on the platform. Their essential marketing calendar highlights events throughout the year which are expected to be very popular on Twitter. The calendar also includes the anticipated insights brands can expect from tweeting during each event, which is helpful for businesses to plan their content during that time. They also offer information about advertising on Twitter, a blog, a podcast, and many other resources to help you use the platform to your advantage.
How can you grow your brand with the character limit?
With the limitations of how much information can be contained per tweet, it’s important to prioritize what information you’re including. Tweeting is similar to microblogging – short, straight-to-the-point posts will perform better than wordy, uninteresting ones. Because you can tweet photos or gifs, your text shouldn’t necessitate more than a sentence or two. Try tweeting quotes from your business’ CEO or your blog, quick tips about entrepreneurship, encouragement or affirmation, or a funny one-liner. If Denny’s can do it, so can you!
But if you’re struggling with figuring out how to increase your brand’s reach on social media platforms like Twitter, contact us here at Blackwood Creative. We’re experts on social media marketing, and we’d love to work with you to promote your business.