Take a trip around the world, and you’ll know exactly where the McDonald’s is, no matter the native language. Walk through a sporting goods store and you’ll know immediately which shoes belong to Nike and which belong to Adidas. What do all of these brands have in common? You guessed it – an instantly recognizable logo. Here are 4 reasons a solid logo is an integral part of your brand.
1. Creates a First Impression
Your logo is your potential customer’s first impression of your business. If you’re in a sea of similar companies, your logo will be the key to standing out among the rest. It could be the difference between landing loyal customers and losing them before you have a chance to prove your worth; it shows the world that you have something quality to offer.
2. Reflects Who You Are
The right logo is going to reflect all aspects of your business. You’re not just picking your favorite colors and a pretty design, you’re branding your entire company; it should convey what your business stands for. Its design will be one-of-a-kind, even if your business is one of a thousand others. This gives your company a face that won’t soon be forgotten.
3. Your Logo Makes You Memorable
People are naturally drawn to quality design and well-used color. Your logo will inspire them to want to know more about you and cause a consumer to feel connected to you. They’ll be drawn to your brand in the future even if they’re swarmed by other options.
4. Inspires Loyalty
The last time your favorite company rebranded, how did it make you feel? Most of us feel that sting of betrayal. Backed by a company as valuable as it is, a logo can actually elicit emotional responses. Let your logo be a part of inspiring a loyalty that deep.
The Value of a Solid Logo
If you’ve already been on the hunt for the perfect logo, you may have experienced some sticker shock…or sticker confusion. How is it possible that your buddy just got a pretty snazzy one for $75, but you got quoted for $800?
Pricing for logos varies wildly. However, if your logo is going to accomplish all those impressive things above, it’s going to cost a little money. Different price points represent what you’re getting; the low-end will give you the logo, nothing else, but the more you’re able to invest, the more you’ll be taking home.
The best kind of designer is going to work through several phases, starting with extensive research and ending up with a logo that perfectly represents your company. There won’t be any stock photos involved, and no other one out there like it. You’ll end up with a solid logo that holds the potential for limitless value.
If you’re about to rebrand your business, every part of your branding is extremely important. Make sure to do your research, plan accordingly, and anticipate the amount of work it takes to do so effectively. However, you don’t have to go through it alone! Reach out to our team here at Blackwood Creative. We’re more than happy to help you through your rebrand and give your business what it needs to be successful. Let’s build something remarkable together.
