YouTube may not be one of the first platforms to come to mind as you think about places for your business to have a presence online. However, with the right content, it can be a real asset to your strategy! You have the potential for a lot of organic growth through YouTube – you just have to know how to use it properly. Let’s look at why you should consider using YouTube as part of your marketing strategy.
Quick refresher – what is YouTube?
This may seem like an unnecessary introduction, but let’s just all get on the same page. YouTube is a video-sharing platform founded in 2005. Users can upload videos and share them with friends, subscribe to creators whose content they enjoy, and reach different audiences through targeted content. Currently, there is an app for iOS and Android as well as a desktop version and an app for most smart TVs. It’s super accessible, and there are tons of people using it for various purposes!
Marketing-wise, there are a couple of immediate concerns that people may have with utilizing this platform.
YouTube has over 2 billion monthly users, and a large percentage of those users are uploading content. Whether they’re uploading for marketing purposes or not, that is still a large pond to jump into! As such, you’re going to have to be intentional about making your content stand out amongst the rest.
Additionally, it can be difficult to land on your precise target audience. It may take some trial and error of optimizing your videos for different keywords. Though it may seem daunting, once you’ve figured out how to find your core audience, you’ll see more consistent engagement!
You’re able to set up your account in a way that provides valuable information about your viewers.
First and foremost, when you create your business’s YouTube channel, make sure you’ve set up a Google Brand Account. That way, multiple people can be logged into the channel at once, making it much more efficient to upload and manage content.
Additionally, the Brand Account comes with a lot more perks than a personal channel would provide.
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For example, a Brand Account gives you access to analytics related to your viewers, which can help you define and target your ideal audience. You’ll also be able to see other insights into your channel’s performance including view counts, average watch time, any generated revenue, and the interactions your videos have received.
Also within your Brand Account are specific demographics within your audience, including when and where they’re watching as well as the primary age and gender statistics.That way, you’ll be able to tailor your content specifically to reach who you want to reach.
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You can quickly learn how to film valuable content and discover new things to try.
The best thing to do when you’re starting out on any platform is to research what your competition is doing. What are they posting? Do they have varying content between platforms, or are they pushing out the same content simultaneously across platforms? Are they mainly posting graphics, photos, videos, or text posts?
The same goes for YouTube. Search up specific businesses you know of, and if they use YouTube, look at the type of videos they’re making. If they inspire any ideas, great! If not, can you replicate their video doing something similar? Any way you can begin posting content will be a great place to build from.
Additionally, don’t shy away from using techniques you see from creators you enjoy! Attempt that video transition. Try filming from different angles. Imitation is the sincerest form of flattery, and every artist has their inspiration – just don’t plagiarize.
You can broaden and expand your audience demographics by using YouTube.
There are multiple things you can do to increase the reach of your videos. Believe it or not, YouTube also ranks for SEO, so it’s important to make sure you’re using the best possible keywords to reach the maximum number of people.
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Pick a captivating title with solid keywords, have a compelling thumbnail, write a compelling description, and tag your video with multiple common keywords. All of these components will maximize the organic growth you can achieve through this platform.
Always ask your viewers to subscribe!! The call to action is the most vital part of any type of marketing. When people subscribe to your business’s channel, they’re gaining access to exclusive content from you. This is great! You just need to keep their attention. Which leads us perfectly into the most crucial part of utilizing YouTube…
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You must be consistent!
Consistency is key in all parts of your marketing! Try to stick to a schedule with your upload, Even if you’re only uploading once a month, that’s one video a month that your audience gets to look forward to. Staying consistent shows your potential clients they can trust you to keep your word. Don’t lose that trust!
YouTube has a lot of potential to be a great asset to your marketing strategy. Definitely consider uploading content regularly! If you don’t have the room in your budget to buy a bunch of equipment, don’t worry – we have a whole blog post dedicated to making high-quality video content on a budget. Check it out!
If your current marketing strategy just isn’t cutting it anymore, you’ve arrived in the right place. Reach out to our team of experts here at Blackwood Creative. We’re in the business of building remarkable brands – yours could be next. Contact us today!
