You’ve designed the perfect logo for your business. The colors are bold, the letters are crisp, and it looks exactly how you imagined it in your head. You go to resize it for a presentation, and suddenly, it doesn’t look as perfect as before – it’s pixelated. Crap. What went wrong?
Chances are, your logo isn’t a vector. Unless you’re familiar with graphic design, this may be a completely new term to you – but it’s one you should definitely be aware of.
What is a vector?
Essentially, a vector is an image with no pixels, which means that you are able to resize it for whatever project you’re using it for: business cards, brochures, presentations, billboards, or even an entire side of a building…if that happens to be something you’re wanting to do.
No matter how much you alter the size of your vector image, the crispness of the lines does not change. This makes vector images the ideal format for logos. No matter where you want to put your logo, it will look consistently clean and professional.
Why should you use vectors?
Nobody likes to be limited, and your logo shouldn’t be, either. Not only do vector images make your logo sizeable for any task, large or small, but the quality of your logo will never be compromised. Consistency is key, and having a professional-looking logo on all your products is a reflection of the quality of service you will provide to your clients.
How do you create a vector image?
The most common software used to create vectors is Adobe Illustrator. While there are others, Illustrator makes the process accessible and allows vector designs to be sent in a PDF file. The PDF preserves the format of the vector image. Because of this, no matter how you share your logo, it will still look its best and be sizeable.
Ready to revamp your logo?
If you aren’t proficient in graphic design but your logo needs to be vectorized, don’t worry! Any of our designers here at Blackwood or our sister company, Zipp Printing, will be happy to help you redesign your logo and represent your business professionally.