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Marketing to Businesses vs. Marketing to Consumers

Marketing to Businesses vs. Marketing to Consumers

by Blackwood Creative | Sep 3, 2020 | Business, Content Marketing, General, Marketing | 0 comments

As we’ve mentioned in the past, the world of marketing is chock-full of acronyms. Perhaps two of the most common are B2B and B2C, and because they’re so widely used, it’s important to know what they stand for and how they differ from one another. Let’s look at 3...
Instagram Reels vs. TikTok: Which Is Worth It?

Instagram Reels vs. TikTok: Which Is Worth It?

by Blackwood Creative | Aug 11, 2020 | General, Marketing, Social Media | 0 comments

The last several years have truly been the era of short-form video sharing platforms. From the launch (and fall) of Vine to the more recent explosion of TikTok, it’s proven to be the primary choice of entertainment for an entire generation. Coming hot on the heels of...
3 Reasons Why You Shouldn’t Overlook Pinterest For Marketing

3 Reasons Why You Shouldn’t Overlook Pinterest For Marketing

by Blackwood Creative | Aug 6, 2020 | Content Marketing, General, Marketing, Social Media | 0 comments

With so many social media platforms being used and talked about on a daily basis, Pinterest may not be the first one that comes to mind. Often associated with crafty moms, this app isn’t typically viewed as one to include in your social media marketing plans. However,...
Does Social Media Marketing Play Into SEO?

Does Social Media Marketing Play Into SEO?

by Blackwood Creative | Jul 23, 2020 | Business, Content Marketing, General, Marketing, Social Media | 0 comments

This is a surprisingly controversial topic in the marketing world – does social media actually affect your search engine ranking? There are plenty of people on both sides of the scale, and they’ve all got their reasons for thinking the way they do. Let’s explore...
Marketing vs. Sales: The Big Brand Theory

Marketing vs. Sales: The Big Brand Theory

by Blackwood Creative | Jun 9, 2020 | General, Marketing, Podcast | 0 comments

Editor’s note: Hey, folks! Our team at Blackwood has launched a podcast called The Big Brand Theory, and we’re currently doing a “Marketing Vs.…” series. If you’d prefer to listen to the episode about Marketing vs. Sales, you can do so at this link. Enjoy!! Marketing...
Does Writing Blogs Really Matter For Your Business?

Does Writing Blogs Really Matter For Your Business?

by Blackwood Creative | Jun 4, 2020 | Business, Content Marketing, General, Marketing | 0 comments

If you’re reading this message, you’re aware that we have a blog.???? Many, many other businesses also maintain their own blogs, posting content on a regular schedule. But why? What do businesses actually gain from writing blogs? Photo by Christian...
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