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10 Website Metrics You Must Be Measuring

10 Website Metrics You Must Be Measuring

by Blackwood Creative | Nov 19, 2020 | Business, General, Marketing, Web Design | 0 comments

When you’re looking at reports of the traffic you’ve seen on your website during the last period of time, it’s important that you know what you’re looking at! Each different number is an incredibly valuable metric and insight into your audience. Every little bit of...
Emojis: Their Impact On Engagement & Marketing Strategy

Emojis: Their Impact On Engagement & Marketing Strategy

by Blackwood Creative | Oct 20, 2020 | Content Marketing, General, Marketing, Social Media | 0 comments

Emojis are the most entertaining way to let people know how you’re feeling. Since iPhones began supporting them in late 2008, emojis have become a staple in most forms of online communication. They’ve even begun infiltrating the captions and descriptions of social...
Evergreen Content: It’s Not Just For Trees

Evergreen Content: It’s Not Just For Trees

by Blackwood Creative | Oct 8, 2020 | Content Marketing, General, Marketing, Social Media | 0 comments

The holiday season may be approaching faster than any of us are ready for, but today, we’re not talking about evergreen trees. You may have heard the term “evergreen content” before; it’s something that many content writers and content creators strive for constantly,...
Should You Be Automating Email Campaigns?

Should You Be Automating Email Campaigns?

by Blackwood Creative | Oct 1, 2020 | Business, Content Marketing, General, Marketing | 0 comments

As technology has changed and evolved, so have our methods of marketing. Email marketing has been around since the 1970s, and it has certainly changed a lot since then. When automating email campaigns became possible, it was like a whole new world had been opened up...
Everything You Need To Know About A/B Testing

Everything You Need To Know About A/B Testing

by Blackwood Creative | Sep 17, 2020 | Business, Content Marketing, General, Marketing, Social Media, Web Design | 0 comments

On social media, your audience can make or break you. One of the most surefire ways to grow your business is to know what your audience likes to see! But how do you even figure it out? If only there was a way to just ask them what they want. Lucky for us, there’s sort...
Hiring Freelancers vs. Hiring A Marketing Agency

Hiring Freelancers vs. Hiring A Marketing Agency

by Blackwood Creative | Sep 10, 2020 | Business, General, Marketing | 0 comments

Whether you’re just starting your business or simply vamping up your marketing strategy, you may find yourself in a bit of a pickle. Perhaps you have ideas for how you want to market your business, but no idea how to use Facebook Ads; you are faced with the decision...
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