by Blackwood Creative | Feb 27, 2020 | Content Marketing, General, Social Media |
Previously, we’ve discussed video content a fair amount. We’ve talked about IGTV, the return of long-form videos, and how to go about making high-quality video content on a budget. However, we haven’t really looked at what makes good video content. While this can vary...
by Blackwood Creative | Feb 25, 2020 | Content Marketing, General, Marketing, Social Media |
When it comes to social media marketing, “engagement” is one of the main buzzwords you tend to hear come up in conversation. However, though it gets thrown around a lot, this word is vital to your success on social media. What is engagement, why is it important, and...
by Blackwood Creative | Feb 20, 2020 | General, Marketing, Social Media |
It’s no secret that social media, like most things, is constantly adapting and changing to the world around us. Platforms are continually trying to stay up to speed with what consumers are expecting, and that often manifests itself into major changes being made to...
by Blackwood Creative | Feb 11, 2020 | Advertising, Branding, Business, General, Marketing, Social Media |
Analytics don’t ever really see the spotlight; they’re typically more behind-the-scenes, like a stage manager for a theatrical production. However, what most people don’t realize is that analytics are a huge part of why the results of marketing can be so positive...
by Blackwood Creative | Jan 30, 2020 | Content Marketing, General, Social Media |
Instagram CEO Kevin Systrom stood on a stage with influencers, declaring it was “time for video to move forwards and evolve.” Vertical video was the future. It was time for everyone to get on board with IGTV, the next big thing expected to rival YouTube. The hype...
by Blackwood Creative | Jan 28, 2020 | Content Marketing, General, Social Media |
In a world where social media is connecting more people online than ever, it’s no surprise that many people have a newfound dream of becoming famous on the Internet. But how do they do it? An app called Musical.ly hit the social media market in late 2014, allowing...
