Here at Blackwood Creative, we put our clients first. Your business and your success is at the center of everything we do, and we are committed to working with you to get the results you’re after. We’ve come up with a thorough process to increase your engagement, reach a new and more targeted audience, and help you build a remarkable brand.
Building A Strategy.
We don’t always believe in “winging it” – especially when it comes to your social media and online presence. While it’s possible to get lucky with some of your content, it’s far better to have a plan in place to ensure the best engagement and reach.
In our process, we take a look at your history to see what has and hasn’t worked for your audience. Then, we do research to figure out which social media platforms best fit your demographics and target market. We also take a look at the possibility of creating an email campaign or redesigning your website.
All of this, of course, is based upon your goals. Each plan is unique to the brand, so you can rest assured you’re not getting some cookie-cutter strategy that may or may not work. Our priority is helping you get the results, engagement, and clientele you’re seeking; a thorough marketing strategy can get you there.
Remarkable Multi-Platform Implementation.
When we build a marketing strategy, we take into account all aspects of digital marketing. Not only do we establish a strong social media presence, but we also implement high-quality video content, stunning web design, and a consistent brand identity for your business.
Online marketing is far from one-size-fits-all. It’s like a puzzle, and each piece represents a different tactic for getting your brand’s name out there. One of the most important parts of all digital marketing is high-quality content. We’ve said it so many times before, but content is king. Having the right content in the right place will do wonders for your brand!
Once you’ve got a killer website, a strong (and high-quality) social media presence, and other forms of outreach such as email campaigns, print marketing, and online advertisements, your brand will see significant growth. Trust us – we’ve made it happen!
Brands Growing & Using Analytics.
The third part of our process is the nitty-gritty. That’s right – we’re crunching numbers over here. Analytics are a huge part of digital marketing, but they’re often overlooked. They give us extremely important information about what does and doesn’t work in the marketing strategy we’ve devised.
Essentially, this data shows us how many people visit your website or social media accounts, what they do while they’re there, and what types of content your audience interacts with the most. It can also tell us what platforms work best for your demographics, as well as the main locations where your audience is based. We can even see the times your audience is most active on each social media platform – crazy, right?
Once we’ve gathered this valuable information, we can use it to implement the right content in the right places. Finding the most effective methods of outreach is vital to your brand growth; while it may take a little time and some trial and error, the end result is so worth it.
We Are Building Remarkable Brands at Blackwood Creative.
At Blackwood Creative, we don’t just hand you a checklist of things to do for your brand online and send you on your way. Our hope is that you’ll let us stick around and manage your digital marketing, analytics, and brand growth until you meet and exceed the goals you’ve set. We’re intentional about building your brand using our process and walking with you every step of the way.
We want your brand to be remarkable. That’s not just a word – it’s an aspiration. We want people to talk about your brand. Word of mouth is an incredible thing, and it can drastically affect your brand growth. Let’s encourage people to talk (positively) about what you’re doing. It’ll be awesome.
That’s why “building remarkable brands” is our motto. It’s our goal, and we work towards it every day.
Are you ready to be the next remarkable brand in your industry? Reach out to us here at Blackwood Creative. We’re ready to go on this journey with you.