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Is Boosting Facebook Posts Worth Your While?

Is Boosting Facebook Posts Worth Your While?

by Blackwood Creative | Aug 20, 2020 | Advertising, General, Social Media | 0 comments

We talk a lot about Facebook ads and how great of an option they are for expanding the reach of your business. But what about that little “Boost” button you often see hovering over your posts? In a way, boosting Facebook posts is like the Lite version of advertising;...
Personal Branding: The Big Brand Theory

Personal Branding: The Big Brand Theory

by Blackwood Creative | Aug 18, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, had the awesome opportunity to sit down with Macy Troyer, commercial real estate broker with Cressy Commercial Real Estate and...
Hashtag Protocol: Facebook Edition

Hashtag Protocol: Facebook Edition

by Blackwood Creative | Aug 13, 2020 | Content Marketing, General, Social Media | 0 comments

Hashtags have been around since 2007, and we’ve seen them rise and fall in popularity numerous times since. One thing has stayed the same: they get some results when used properly. Hashtags aren’t just reserved for Twitter and Instagram, though – have you ever...
Instagram Reels vs. TikTok: Which Is Worth It?

Instagram Reels vs. TikTok: Which Is Worth It?

by Blackwood Creative | Aug 11, 2020 | General, Marketing, Social Media | 0 comments

The last several years have truly been the era of short-form video sharing platforms. From the launch (and fall) of Vine to the more recent explosion of TikTok, it’s proven to be the primary choice of entertainment for an entire generation. Coming hot on the heels of...
3 Reasons Why You Shouldn’t Overlook Pinterest For Marketing

3 Reasons Why You Shouldn’t Overlook Pinterest For Marketing

by Blackwood Creative | Aug 6, 2020 | Content Marketing, General, Marketing, Social Media | 0 comments

With so many social media platforms being used and talked about on a daily basis, Pinterest may not be the first one that comes to mind. Often associated with crafty moms, this app isn’t typically viewed as one to include in your social media marketing plans. However,...
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