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Sales Strategy Going Into 2021: The Big Brand Theory

Sales Strategy Going Into 2021: The Big Brand Theory

by Blackwood Creative | Dec 23, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! To round out 2020, our host, Ryan Zerfas, spoke with Blackwood’s CEO, Kyle Johnson, about what lies ahead for sales in 2021. A lot has changed over the last 365 days,...
2021 Social Media Marketing Trends: What Lies Ahead?

2021 Social Media Marketing Trends: What Lies Ahead?

by Blackwood Creative | Dec 16, 2020 | General, Marketing, Social Media | 0 comments

So, 2020…happened. While we can’t say it’s been an easy year, it certainly has been an exciting year, at least as far as social media marketing is concerned. We were already a very digital society, but as we’ve been inside so often this year, we’ve somehow...
Your Business’s Tone On Social Media

Your Business’s Tone On Social Media

by Blackwood Creative | Dec 3, 2020 | Business, Content Marketing, General, Marketing, Social Media | 0 comments

It’s no secret that deciphering the tone of written words can be difficult. How many times have we all misinterpreted someone’s text message? Social media copy works the same way. It can be really difficult to determine what some brands are saying if they aren’t being...
Marketing in Higher Education: The Big Brand Theory

Marketing in Higher Education: The Big Brand Theory

by Blackwood Creative | Nov 24, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Terry Linhart, the Executive Director of Extension Studies at Bethel University, about the long game of building business...
10 Website Metrics You Must Be Measuring

10 Website Metrics You Must Be Measuring

by Blackwood Creative | Nov 19, 2020 | Business, General, Marketing, Web Design | 0 comments

When you’re looking at reports of the traffic you’ve seen on your website during the last period of time, it’s important that you know what you’re looking at! Each different number is an incredibly valuable metric and insight into your audience. Every little bit of...
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