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Sales Strategy Going Into 2021: The Big Brand Theory

Sales Strategy Going Into 2021: The Big Brand Theory

by Blackwood Creative | Dec 23, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! To round out 2020, our host, Ryan Zerfas, spoke with Blackwood’s CEO, Kyle Johnson, about what lies ahead for sales in 2021. A lot has changed over the last 365 days,...
B2B Marketing & Brand Equity: The Big Brand Theory

B2B Marketing & Brand Equity: The Big Brand Theory

by Blackwood Creative | Dec 8, 2020 | General, Podcast | 0 comments

Editor’s Note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Zachary Conover, a Digital Marketing Specialist at Life Safety Services. The pair discuss the long game that is B2B...
Brand Strategy: The Big Brand Theory

Brand Strategy: The Big Brand Theory

by Blackwood Creative | Sep 1, 2020 | General, Podcast | 0 comments

Editor’s note: Hey, hey! Our team at Blackwood has launched a podcast called The Big Brand Theory! This episode, our host, Ryan Zerfas, spoke with Matt Esau from The University of Notre Dame about the impact of perception and positioning in your brand strategy. If...
What Makes Good Video Content?

What Makes Good Video Content?

by Blackwood Creative | Feb 27, 2020 | Content Marketing, General, Social Media | 0 comments

Previously, we’ve discussed video content a fair amount. We’ve talked about IGTV, the return of long-form videos, and how to go about making high-quality video content on a budget. However, we haven’t really looked at what makes good video content. While this can vary...
Our Process: Building Remarkable Brands

Our Process: Building Remarkable Brands

by Blackwood Creative | Feb 13, 2020 | Advertising, Branding, Business, General, Marketing | 0 comments

Here at Blackwood Creative, we put our clients first. Your business and your success is at the center of everything we do, and we are committed to working with you to get the results you’re after. We’ve come up with a thorough process to increase your engagement,...
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