As times continue to change, a new generation is growing up and getting ready to enter both the workforce and the full world of adulthood. These people are the future of your industry and every other industry, so it’s important to make sure you’re including them in your marketing efforts. However, because of the way the world continues to change, it can be difficult to figure out exactly how to reach the younger generation. How do you do it? Here are 3 of our tips for marketing to the future generation.
1. Have a social media presence.
In this day and age, social media is king. It’s been stated that 95% of millennials follow brands on social media – that’s a huge number of people to tap into. Facebook and Instagram are two of the most widely used social media platforms by the future generation. If your business has pages on both of those, you’re already majorly increasing your brand’s potential to reach more people. Additionally, Twitter is a platform that is becoming more and more reliable for businesses. If you don’t already have a budget set aside for social media marketing, that would be a great place to start.
2. Make sure your marketing is relevant in the current climate.
Trends are always coming and going. When you’re marketing to millennials, you must realize that you’re targeting people who are familiar with online trends. For this reason, use those trends to your advantage. Market to the future generation in a way that makes sense in the current social media climate; keep an eye out for what other brands are doing, and do those things in a way that fits your business. Stay true to your business’s values and views, but hop on the trends that will benefit your brand most. Don’t hesitate!
3. Recognize the needs and wants of the future generation, and appeal to them.
We’ve talked before about making your services applicable to your clients’ lives. Different age groups have different sets of needs. The situations millennials find themselves in will probably differ from situations that baby boomers find themselves in. Keep this in mind as you’re advertising – highlight situations in everyone’s lives where they could reach out to your business. Additionally, since our world is growing increasingly more digital, make sure your business is accessible online as well as offline. You never know where your clients’ first encounters with you will happen, so keep your bases covered.
The future generation is going to be one of your business’s greatest assets. Hopefully these tips will assist you when you consider targeting ads towards them. If you’re still not entirely sure where to begin with marketing for your brand, don’t worry! You’ve come to the right place – contact us here at Blackwood Creative. We’re the experts in all things social media and marketing, and we’d love to design something beautiful with you.