For designers, typesetters, and advertisers in every field, InDesign is the most efficient and comprehensive program for creating marketing materials. While it may not be the first Adobe Creative Cloud program that comes to mind, it’s definitely one to be aware of. Let us show you why.
What is InDesign?
InDesign is an Adobe Creative Cloud program perfect for designing the layouts of both print and digital documents. It supports vector images as well – meaning your logo will be clean and bright on any material.
What are the best uses for InDesign?
Adobe InDesign is ideal for designing brochures, posters, business cards, and more; it’s especially beneficial for projects in which you’re creating multiple pages at a time. Additionally, for products like magazines and newspapers, this program will help make each page easy to read and visually pleasing.
At our sister company, Zipp Printing, InDesign is often used in the production of business cards. Due to its ability to help designers fit as much as possible onto one page, this program allows both the customer and Zipp to save time and money creating the cards. This program truly provides a win-win situation for the designer and the customer: excellent quality designs, shorter production times, and happier customers.
How does InDesign differ from other Adobe Cloud software?
As with the majority of Adobe Cloud software, InDesign has the capabilities of other apps such as Photoshop and Illustrator; however, InDesign is specifically created to assist designers with the layout of their products. One of its main tools helps you with setting up different templates, known as “Styles.”
For example, let’s say you’re wanting to have the body text of your documents in three columns with the title stretching overtop them. In InDesign, you’re able to specify all your preferences before even beginning to type. Then, the program will apply these preferences to all the documents you’re working on. Anyone else who works on your design will also have access to the preferences you’ve set, maintaining consistency throughout the project. This makes InDesign a streamlined way to create beautiful documents and save a lot of time.
If you’re a designer who doesn’t yet use InDesign, what are you waiting for? You could be producing high quality, beautiful layouts in a fraction of the time it normally takes. If you’re not a designer but you’re looking for someone to create visually stunning marketing materials for your brand, look no further. Contact us here at Blackwood Creative – let’s design something beautiful.
