by Blackwood Creative | Jan 21, 2020 | Business, General |
Our favorite, and most essential, question we ask our clients is: “What is it that you want to see from the work that we’re going to do?” We call this your “Key Performance Indicator” (or KPI). What is that one thing that, when...
by Blackwood Creative | Jan 16, 2020 | Content Marketing, General, Social Media |
As social media has grown and the world has begun craving instant entertainment, short videos have become the go-to. However, as times continue to change, people are now gravitating towards longer, documentary-style videos. Long-form videos are making a comeback. But...
by Blackwood Creative | Jan 14, 2020 | Branding, Business, General, Graphic Design |
Take a trip around the world, and you’ll know exactly where the McDonald’s is, no matter the native language. Walk through a sporting goods store and you’ll know immediately which shoes belong to Nike and which belong to Adidas. What do all of these brands have in...
by Blackwood Creative | Jan 9, 2020 | Branding, General, Web Design |
What could two random letters of the alphabet possibly have to do with web design? It’s pretty simple: they’re just visual representations of the way a person’s eyes trace a website. They may not stand for anything (although you’re free to make something up), but...
by Blackwood Creative | Jan 2, 2020 | General |
It’s officially 2020, so we’re not just starting a new year – we’re starting a new decade! We’ve also made it to the time of year when the idea of “new year, new me” (volume warning for linked video!) is running rampant. But what does this phrase actually...
by Blackwood Creative | Dec 31, 2019 | General |
Source: Instagram, @photographerhumor (edited for profanity) Photographers are a huge asset to businesses and people in general. They document some of the most important events in your life and they do it in a way that makes it look so easy! However, many people try...
