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The 4 Main Font Families

The 4 Main Font Families

by Blackwood Creative | Jul 23, 2019 | Branding, General, Graphic Design, Printing, Web Design | 0 comments

Fonts may be one of the last things you think of when it comes to advertising your business. But just like colors, fonts have feelings that they convey to the viewer. It can be difficult to choose the right font for your project, especially when there are so many to...
Pick Your Pantone

Pick Your Pantone

by Blackwood Creative | Jul 22, 2019 | Branding, General, Graphic Design, Printing, Web Design | 0 comments

You’ve decided on an awesome color scheme for your brand, and you’re ready to add it to all your products. However, when you pick up your newly printed t-shirts, they’re a completely different shade than the logo on your website. Uh oh.  How could this have...
How To Pick Your Color

How To Pick Your Color

by Blackwood Creative | Jul 19, 2019 | Branding, General, Graphic Design, Printing, Web Design | 0 comments

One of the most important yet most often overlooked aspects of your brand is the color scheme you use to advertise. However, your clients often pay more attention to your colors than you may realize. When you advertise your brand with specific colors, your clients...
Psychology of Color in Marketing

Psychology of Color in Marketing

by Blackwood Creative | Jul 18, 2019 | Branding, General, Graphic Design, Printing, Web Design | 0 comments

Color is probably not the first thing on your mind as you begin establishing a new brand. In fact, it’s probably not something your clientele or client’s clientele may even consider – not consciously, that is. Believe it or not, color has an undeniable influence in...
Why Your Logo Should Be A Vector

Why Your Logo Should Be A Vector

by Blackwood Creative | Jul 15, 2019 | General, Graphic Design, Printing | 0 comments

You’ve designed the perfect logo for your business. The colors are bold, the letters are crisp, and it looks exactly how you imagined it in your head. You go to resize it for a presentation, and suddenly, it doesn’t look as perfect as before – it’s pixelated....
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