How To Create An Effective To-Do List
When your to-do list starts getting long, it gets easier to freak out about everything you have to do. And, as we all know, freaking out doesn’t help much in the avenue of productivity. However, there are several ways to take the burden off of creating a to-do list....
All You Need To Know About Instagram Hiding Likes
For quite some time now, Instagram has been teasing the idea of hiding the amount of likes on users’ posts. As expected, this has caused a lot of confusion about what this really means for brands, influencers, and Instagram users as a whole. Here’s everything you need...
Can You Use Reddit As A Marketing Platform?
Nowadays, there are just so many social media platforms it could make your head spin. One of the lesser-talked-about platforms is Reddit; it’s surprising how often this platform gets overlooked. Reddit was created in 2005; currently there are approximately 330 million...
5 Predictions For 2020’s Graphic Design Trends
Each and every year, new color schemes and design styles pop up and become widespread across social media and marketing platforms. Every brand wants to stay relevant and on-trend. Therefore, these patterns tend to attract many designers who put their own spin on the...
UTM Codes – One Of A Marketer’s Best-Kept Secrets
If you’ve ever been on the internet, you’ve definitely seen a URL before. However, not all URLs are created equal. Have you ever noticed how long some links are? Some links seem to go on forever - but there’s a good reason for it. Let us introduce you to UTM codes....
The Full Scoop On Twitter’s Political Ad Ban
Last week, Twitter founder Jack Dorsey announced that his platform would no longer be allowing sponsored political ads. This has sparked a lot of conversation in the social media and marketing community; many people are wondering how this is going to turn out. So,...
Facebook Messenger Etiquette: Keep It Classy!
Facebook Messenger can be an incredibly effective way to reach out to potential clients. Members of your audience likely value that personal connection between themselves and your business, and you can easily foster that relationship using Messenger. However, as with...
3 Ways To Advertise Your Event on Social Media
When you’re running a business, it’s likely you’re going to be planning or attending an event with your audience or clients. However, it can be difficult to get people to attend without the right tactics. Thanks to social media, it’s easier than ever to reach your...
Does Having An Instagram Theme Actually Matter?
Many individuals and brands have an Instagram theme that they swear by. They claim it helps boost engagement, and it maintains a consistent look for that particular brand. But does having an Instagram theme really make that much of a difference? Do you need an...
Our 5 Favorite Apps For Beautiful Instagram Stories
Nowadays, Instagram Stories are a tool used to grow brands and expand e-commerce. Therefore, it’s extremely important to make sure your Instagram Stories are not only eye-catching, but also effective in drawing new clients to your business. While the Instagram app...
10 Marketing Acronyms You Should Know Right Now
We’ve discussed 10 of the marketing terms you should know, however there is a completely separate list of acronyms that is just as important (and just as confusing) if you’ve never been exposed to them. Acronyms are short, fun, and easy to remember, so they’re worth...
10 Marketing Terms You Should Know Right Now
Marketing, like many other industries, has a lot of terms that come along with the work. In fact, it can often seem like marketers are speaking a completely different language when they’re talking about strategies or techniques. However, these terms are not as foreign...
Let’s Talk About Newsletters
We’ve talked about email marketing. We discussed marketing to the future generation. We’ve even debated whether or not old-school marketing is still relevant in today’s world. But one thing we haven’t yet touched on is newsletters! Newsletters have evolved from simply...
Is Pinterest Good For Business?
With so many social media platforms being used and talked about on a daily basis, Pinterest may not be the first one that comes to mind. Often associated with crafty moms, this app isn’t typically viewed as one to include in your social media marketing plans. However,...
Brainstorming Your Blog Posts
Many brands and businesses have their own blogs - you’re reading one right now! Typically, businesses turn to blogging to share things about their industry or company that they wish other people new. Often, this includes trends or procedures which are specific to the...
Is “Shadowbanning” Actually A Thing?
You’ve probably been hearing about shadowbanning a lot recently, particularly on Instagram. There is a belief that Instagram will “shadowban” or “stealth ban” particular accounts without the account owners knowing. Because there’s been so much talk about it, it’s...
Why Should You Be Using Facebook Creator Studio?
If you advertise your business on social media, chances are you have a Facebook page. Even if it’s just a page for yourself and your own services, a Facebook page can be an incredible outreach tool when you’re looking to gain clients. However, if you have more than...
3 Tips For Marketing To The Future Generation
As times continue to change, a new generation is growing up and getting ready to enter both the workforce and the full world of adulthood. These people are the future of your industry and every other industry, so it’s important to make sure you’re including them in...
Ditch The Clickbait: Here’s How To Get Real Clicks
When you’re marketing your brand online, obviously you want your ad to be clicked on. Whether you’re selling something, signing people up for your newsletter, asking for participants in a survey, or sharing a blog post, it’s all about grabbing your viewer’s attention....
Our Top 5 Favorite Sites For Stock Photos
When you’re in between content shoots or just don’t have the photo you’re looking for, a stock photo can save the day. But so many of the ones on Google Images are copyrighted, so what are you supposed to do? Luckily, there are many websites who offer stock photos...
Tips For An Effective Rebrand
You’ve advertised your brand the exact same way for several years, and you’re starting to get tired of it. We understand. Sometimes, it’s just time for a rebrand. But where do you even begin? It can be a daunting process to rebrand your business, but there are ways to...
Where Should You Put Your Hashtags?
Hashtags are one of the easiest and most effective ways to increase the reach of your social media posts. In fact, they have been proven to increase audience engagement and get you more likes. But many people believe that hashtags belong in the caption of the post,...
Likes Aren’t Everything – Here’s What Really Matters
“The amount of likes you get on Instagram does not determine your worth.” That’s a phrase we’ve all heard in some capacity. While it’s usually addressing self-confidence or body image issues, the phrase holds true when it comes to your business, too. Though the amount...
Are Memes Good For Business?
Memes make up a large part of the internet; it seems like there’s always a new popular one circulating around. Several accounts on social media have grown an audience from posting only memes, and there are a bunch of people who specifically look on social media to...
Here’s How To Schedule Your Social Media Posts
When you’re running a business with multiple social media platforms, it can be difficult to maintain a regular posting schedule. The effort that goes into posting even one thing can be daunting. Not only that, but repeating those steps over and over again gets...
The Low-Down on LinkedIn Live
In February of this year, LinkedIn finally joined Instagram, Twitter, and Facebook in the world of live video streaming. It was created for business professionals and influencers to stream live video to their LinkedIn audience. If you haven’t heard much about it yet,...
The Facebook Pixel: Everything You Should Know
We’ve talked about social media budgets and using analytics for ad targeting before, but Facebook has made it easier than ever. By creating the Facebook Pixel, Facebook has allowed you access to more insights into the traction your website is getting. Before 2017,...
Hashtags: How To Use Them (And Why You Should)
When you’re scrolling through social media, it seems to be rare to see a post without hashtags. Hashtags are words following the pound sign (#) which can be used to boost engagement, gain followers, and categorize social media posts. They started being used on Twitter...
The Importance of Internships (For You & The Intern)
While internships are probably the most common for college students, they can be helpful to people of almost any age. Internships are mutually beneficial - there’s a lot in it both for the company and for the intern. So, why should you consider hiring or being an...
Instagram: Your Bestie For Social Media Marketing
Instagram has come a long way over the past several years. Now, users can not only post photos and videos about their personal lives, but also utilize the platform as a valuable business tool. Ready to start Instagrammin’ your way to increased brand awareness? Let’s...
